Derbyshire Transport: After winning a pitch we were invited to rebrand all the Derbyshire transport materials including timetables, advertising posters, newsletters, guides and bus stop timetable posters. Creating a strong recognisable brand was a key part of the brief for which we came up with the tagline 'Getting you there...' and the strong use of colour and the curve system.
Work completed: Area timetable cover designs across the county, bus stop backing sheet design, advertsing posters, 16 page newsletter, Wayfarer guide design.
Branding: three of the rebranded materials shown, providing a unified and strong brand style.
OnBoard: a 16 page newsletter that keeps people up to date with the latest local transport news.
Various covers: showing just some of the materials that have been rebranded.
Wayfarer: a guide giving Wayfarer ticket information and talking about places to visit. A simple layout style but one that fits with the other materials.